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Patterson Dental was a natural partner for the company as well and is the exclusive provider of Under Armour Performance Mouthwear to the dental community. Combined with Under Armour's incredible market reach, sales of the mouthwear are poised to take off. The first in-office sales at Dr. Edlund's practice in Woodbury, Minn., got rave reviews from patients. Dr. Edlund says marketing materials he was provided, such as posters, jerseys and bags, stirred a lot of interest among patients in the waiting room. Besides having kids ask for the mouthwear by name, Dr. Edlund says providing Under Armour Performance Mouthwear "differentiates you from other offices", and increases your practice's visibility in the sports community. It's also helped increase his margins. "You can use it as an adjunct in your hygiene [practice] to meet your per hour hygiene [margins]," he says. Plus, little chair time is needed to take the impressions for the mouthwear. "The value to patients is the performance aspect," Dr. Edlund says. "When players understand the performance characteristics of the product and they don't have it, they feel like they're losing out." He's made Under Armour Performance Mouthpieces for golfers who want to gain an edge and athletes who want to avoid teeth clenching during deep tissue massage, in addition to many mouthpieces for patients engaged in contact sports. As word gets out about this new category of performance mouthwear, many patients, from hockey kids and golfers to weekend warriors and pro athletes, will raise their performance and fitness goals to a new level. And dentists will have new tools to attract patients and increase margins with a product backed both by the biggest name in sports apparel and the dental industry's most trusted partner. Become an authorized provider Dentists can purchase an Under Armour Performance Mouthwear Launch Kit from Patterson Dental for $995. The kit includes a free appliance and all marketing materials needed to promote the product in-office. Plus, dentists who become authorized providers will be listed on UnderArmour.com through an authorized dental locator for patients to easily find providers in their area. To become an authorized provider, contact your local Patterson representative, branch office or call 1.800.873.7683 Easy Steps to Higher Margins 1. Patient has upper and lower impressions and bite registration done after his/her regular hygiene appointment. 2. Resulting molds are sent to Bite Tech lab. 3. Mouthwear is ready for the patient in two weeks or less. 4. If needed, mouthwear is easily adjustable in the office. |
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