Practice-Building Advantages
The practice-building opportunities grow even more for dentists who work with sports teams. As the team dentist for the Pensacola Flyers, I have fitted the team with UA mouthguards and also have my practice logo displayed on the ice at their facility. The team members themselves are enthusiastic about the mouthguards and have been a significant help in promoting them. I also work with several high school and college teams, and find that word spreads quickly among these communities when one student gets a mouthguard or mouthpiece. I have even had teams inquire about the mouthguards after seeing them worn by members of the opposing team. Whether it's due to teamwork or competitiveness, once athletes see another player with the mouthwear, they want the edge for themselves.
In my experience, the word-of-mouth promotion for the mouthwear is not limited to athletes who participate in team sports. If a patient is wearing the mouthpiece in a weight room, on the golf course, or at the tennis court, it is a frequent conversation starter with others who are curious about what it does.
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An added benefit has been the support Under Armour has provided while I launched this product offering in my practice. The sales and support teams are top-notch, and willing to go above and beyond to assist with anything from simple questions to expediting a case when necessary.
A relationship builder
Of course, I did not become an Authorized Provider simply to sell mouthpieces. I did it to bring an exciting product offering to my practice, which I knew I could use to build relationships with both new and existing patients. This is exactly what has happened, and I have been able to strengthen my practice's ties to the community via sports team sponsorships and by providing exceptional care in general dentistry in addition to offering the mouthwear to patients.
Under Armour will soon introduce an extension to its line of performance mouthwear with retail products that patients can purchase through Authorized Providers or select sports retailers. This introduction will create new opportunities for Authorized Providers to work with younger athletes in mixed dentition, as well as introduce the concept of ArmourBite technology to patients at a lower price point. I encourage other dentists to register for an Under Armour webinar at www.bitetech.com and learn more about becoming an Authorized Provider in order to gain access to this unique technology, which is becoming more visible and popular with patients every day.
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