A Journey from Good to GreatA Journey from Good to GreatA Journey from Good to Great
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With all of its technologies, Winter Park Smiles’ décor feels anything but "technical." Rock walls, a waterfall, rustic wood flooring and walls in earthy greens and browns bring a touch of comfort to the space. Kathy took charge of the office’s décor and Dr. Helsby is the first to admit he couldn’t have created such a beautiful space without her assistance. "I had luck having a wife who is so supportive," said Dr. Helsby. "She took care of everything – I couldn’t have done it without her."

Kathy is so excited about the practice, that after a 10-year retirement, she has picked up the handpiece and started practicing again. She sees patients 10-15 hours per week and is taking even more continuing education courses. "She just decided that it looks like too much fun," said Dr. Helsby. "It’s great to have her here."

Building the framework for a successful future

Dr. Helsby is thriving in his new practice. He sees approximately 30 new patients per month and his case acceptance rates have soared – especially major cosmetic procedures. "When patients see the investment he’s made, they don’t mind doing the work," said Lawrence. Orlando Branch Manager Eric Hanson concurs: "His patients are moving forward with elective procedures despite the economic uncertainty in Central Florida."

With a work week of only 28 hours, Dr. Helsby has found the perfect mix between work and leisure. "I only work 28 hours a week and I take a lot of vacation; it’s a nice balance between doing the things I want to do and yet still be active in the profession that I’ve been in for so many years," he said.

Through his new practice, Dr. Helsby also has secured a strong financial future. His new office is primed to attract new graduates who desire all of the technology Winter Park Smiles offers. "Here’s a guy who’s 60 years old and has redone everything," said Lawrence. "He’s enjoying dentistry again and setting up the framework for an amazing associate whom he can groom and set up for a partnership. What doctor in his right mind wouldn’t want to practice here?"

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The economy is down – but savings are up

Paul Helsby, DDS, didn’t let the challenging state of the economy scare him away from building the practice of his dreams. In fact, he was actually able to save money due to special tax breaks and reduced prices on services and products.

The biggest savings came from Section 179. Taking full advantage of Section 179 allowed him to expense $250,000 of his capital assets purchased in 2008 (the same applies to purchases made in 2009). He also maximized Section 179’s 50-percent allowance for bonus depreciation – resulting in approximate total tax savings of over $150,000. The tax credit for the handicap facilities and cost segregation of electric and plumbing expenses was also responsible for huge tax savings. "He really understood the tax implications of doing the project now versus two to three years from now," said Patterson Equipment Specialist John Weidenaar.
A Journey from Good to Great

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From left to right:Chris Lawrence, Sales Representative; Dr. Paul Helsby, Dr. Kathy Helsby, Eric Hanson, Branch Manager; John Weidenaar, Equipment Specialist; Tim Andersen, Service Technician.