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Due to the down economy, Dr. Helsby was also able to save money on his office lease. Patterson recommended a leasing agent who was able to negotiate a lower contract, saving Dr. Helsby a quarter of a million dollars over the term of the lease.

Another benefit to building in a down economy: projects are completed faster because there is less competition for contractors. Dr. Helsby’s practice was built in a fraction of the time it would take during a flourishing economy. "There’s never been a better time to do it," said Dr. Helsby. "Now’s the time to take advantage of these investment opportunities. People are going out of their way to help you!"

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Weidenaar encourages doctors who are slow right now to use that time and the current tax incentives to equip their practice and prepare for the surge of dental cases to come when the economy turns around. "Invest in your practice instead of sitting on the sidelines. Don’t be left behind," he said. "If you’ve been considering a remodel or a new office, there’s no better time than now."
A Journey from Good to Great

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From left to right:Chris Lawrence, Sales Representative; Dr. Paul Helsby, Dr. Kathy Helsby, Eric Hanson, Branch Manager; John Weidenaar, Equipment Specialist; Tim Andersen, Service Technician.