With one-appointment restorations and in-house milling, CEREC took Dr. Gilbert's practice to a whole new level of patient satisfaction. "[With CEREC], I offer solutions to my patients. Rather than having to put a crown on every tooth, I can be conservative with the treatment. Patients are always wowed by the technology," he says. The technology transformed the way Dr. Gilbert practices and the level of care his patients have come to expect.
Canino helped Dr. Gilbert to see that his office space was not equal to the care he was providing, as it said nothing about who he was or his capabilities. "I encouraged him to look at his practice through the eyes of his patients. With that in mind, he began to change what he could to improve the look and feel of his practice, to make patients more comfortable and to better reflect his personality and skills," Canino says. "To some degree, he was quite successful but there was only so much he could do with his existing practice space in an older building."
In 2006, inspired by the new direction the practice was taking, Dr. Gilbert quit teaching at the university and devoted himself to his private practice full time.
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Moving Up
Canino brought Dr. Gilbert to a course on practice design and development at the Scottsdale Center, which inspired him to think beyond his existing practice walls. Soon after, Dr. Gilbert began exploring options to buy or build a new practice or to gut and redesign his existing space. "I wanted an office that looked like no other dental office you've seen. When my clients walked in the door, I wanted them to not know it's a dental office other than by the name on the door. Ours could be a salon, a plastic surgeon's office, an aesthetician's office. It could be anything, we just happen to be doing dentistry here."
He found a prime location for a new practice in a newly constructed building, conveniently located just four miles from the previous office. After attending a Mercer Leadership Course, Dr. Gilbert took advantage of the fresh start and began to visualize his dream. The new space allowed him to grow from three to four operatories (the practice is plumbed for a future fifth operatory) and presented an opportunity to start from scratch, making the practice entirely his own and more an extension of himself and the way he practices dentistry.
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