Though most patients come to Hilgers Orthodontics via word of mouth, Michael also markets his practice in fun, educational and charitable ways. The doctors frequently participate in community events, host photo booth fundraisers at local schools, collect gifts for Toys for Tots, and have even provided much needed free dental care to underserved children in the area. All of these efforts have led to highly successful practices for both doctors. “We love giving back,” Michael said.

Michael currently practices at the Estrella Mountain Ranch location four to five times a month. As the economy continues to improve, he is confident that he will work additional days at the office, and eventually bring on an associate. Having the office already built ensures that when the time comes, he will be prepared.

Michael encourages any doctor who might be thinking of building a new practice to take the leap, regardless of their fears about the economy. “When the economy is like this, it's even more important to build a great practice to give you an edge,” he said. “You'll go through a lot of growing pains, but it's better than the alternative.”