Offering a brand that gets patients talking
Reid Hines, DDS | Private Practice - Pace, Florida
Few products in the dental office generate much word-of-mouth attention for a practice. Of course, dentists aim to provide patients with a high level of service and care in order to drive referrals and word-of-mouth, but dental products themselves seldom create much excitement. However, the recent introduction of a dental product line with a prominent consumer brand is helping to change that for many offices.
ARTICLE TOOLS
 PRINT
 SHARE
The product line, Under Armour Performance Mouthwear™ (UAPM), includes custom mouthpieces and mouthguards designed to enhance athletic performance. The Under Armour logo is highly recognized among athletes and young people, providing a rare opportunity for dentists to associate their practices with a popular consumer product line.
This performance mouthwear uses a patented wedge technology called ArmourBite®. When under stress or strain, such as during athletic activity, people regularly clench their teeth. The pressure from this clenching has been shown to trigger the release of cortisol. Excessive cortisol is known to negatively impact strength and endurance and stress reduction. Research on Under Armour Performance Mouthwear has shown that using its patented wedge technology to maintain the space between the teeth results in athletes feeling calmer, more relaxed and more focused.
UAPM has also been shown to open the airway wider to aid in oxygen exchange. Thus, it can help reduce lactic acid accumulation and improve endurance. Additionally, the custom mouthguard can reduce impact from blows to the jaw, giving athletes in contact sports a performance-enhancing and protective edge.
Connecting with Patients
I have been an Authorized Provider of UA Performance Mouthwear for more than a year, and the success my practice has experienced with the products makes me very optimistic about the road ahead. The product is one that interests athletes of all levels, and the process of introducing it to patients is simpler than many would guess. During the intake interview and a patient's first examination in the office, most practices are likely already gathering information about whether a patient participates in sports or if there is a concern with tooth wear. This presents a natural opportunity to begin a conversation about how performance mouthwear can give the patient an extra edge. In my discussions with patients, I find that tailoring my description of the product's benefits to the patient's specific activity really helps pique their interest. For instance, a weight lifter is curious about something that can help him finish a few more reps. A tennis player is eager to hear about a product that can give her serve extra power. Even weekend athletes are interested in getting to the next level of performance, and the Under Armour line is a powerful way for dentists to help them achieve their goals.
|
|
| |
|
|
© 2024 Patterson Dental. All rights reserved.
