Gibbs, the newest partner, said it’s a structure that has worked well at the practice.
Each doctor offers something slightly different to Cherry Hills’ patients –
if a patient comes to see one doctor but connects with another’s style,
they’re able to switch within the practice and stay at Cherry Hills.
“It’s great having three different generations and three different sets
of viewpoints in one office,” Gibbs said. “We like to think of it as a tripod.
We function better with the three of us; it doesn’t work with two of us in the game
and one of us not.”
When lease issues arose at Cherry Hills’ previous location, the doctors started
to look into their options. The 11-operatory office was still big enough
for their ambitions, but it became clear it was no longer the right fit
for the practice. Though it was an unexpected hiccup, it wasn’t without its benefits.
Schwab said it created an opportunity for the younger partners to help create a space,
rather than practicing in the space that Schwab helped create.
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“It was an opportunity for them to put their signature on the practice,”
he said. “It worked out well. They took the responsibility, and we have
a beautiful practice as a result of it. It always felt like mine,
and now it feels like ours.”
From there, Gibbs said, they realized they could make updates to the practice
that would enhance the patient experience and improve the practice lifestyle
for the doctors and their staff. “We realized then that we were due for
a full makeover – an upgrade and rebranding – and the old space couldn’t provide
that for us,” he said. “We seized that opportunity to look for a new location,
new surroundings, something that spoke to the type of dentistry we’re producing.”
Patterson Territory Representative Cliff Mayes has worked with Schwab for more
than 30 years. He worked with the three doctors throughout the process of deciding
to move and then designing and building the new space.
“Dr. Schwab knew it would be his last build, and he wanted to do it right,”
Mayes said. “They all wanted to do it right. I’m proud and thankful they went
with us to help them through the process. They’ve always been committed
to getting practice-changing technology, and the new practice is a good example of that.”
