    
Growth, Driven By Referrals
Dr. Bellorini acknowledges that he had mixed feelings about building a new practice during a suppressed economy – but he couldn’t be happier with the results. “I felt that the type of practice I was creating was unique to the area of Cape Cod that I’m in and that gets reinforced by patients who come into our practice and give compliments on staff and the atmosphere in the practice,” he said. Patient referrals have been the driving force for the practice’s phenomenal growth in the first year. In fact, Dr. Bellorini has almost completely stopped using external marketing, opting instead for internal promotions and patient referral programs to keep the growth going. He understands that creating positive first impressions is the best way to grow his practice. “We’ve worked very hard on the new patient experience,” said Dr. Bellorini. “That has been key to solidifying our relationship with patients.” Dr. Bellorini brings in an associate part-time to perform implants, but he has no plans to expand his practice or bring in a full-time associate anytime soon. “My focus right now is to enjoy being in this practice,” he said. “I want to generate a good practice for myself, enjoy life and enjoy the challenges it brings.” PT First Step To A Positive First Impression Dr. Bellorini wanted to create a positive first impression the moment patients stepped into his practice. He also wanted to differentiate his new practice from the older, established practices in the area. So, he hired an interior decorator to bring to life his vision for a tranquil, comfortable space. “Cape Cod is really rustic and has an older generation. Many of the dental practices have been there for years and he absolutely did it right,” said Coit. To create the most soothing, positive patient experience possible, Dr. Bellorini’s interior designer selected a neutral color scheme, with cream tones as a base and soft greens and blues as accents. In the reception area, clean-lined sofas and an oversized coffee table with wrought iron accents, Asian-inspired décor, plus freshly brewed coffee and a juice bar, offer patients a comfortable waiting space. Pearlescent mosaic tiles add a touch of sparkle to the sleek and modern reception desk. In the hall, a divider wall in rich amber glass separates the A-dec sterilization area from the hall, while still keeping it visible and accessible. Light bamboo flooring and natural wood cabinets throughout the practice make the space feel light and airy. “People walk in and they’re wowed,” said Coit. “They’re not used to a dental practice that is so tastefully and well done.” For more information on East Brewster Dental, visit www.EastBrewsterDental.com. 
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