First Impressions that Last
In his Cape Cod, Mass., practice, Stephen Bellorini, DDS, has perfected the “new” patient experience.
Every element of East Brewster Dental, from the décor and equipment to the technology, has been selected to provide patients with a comprehensive care experience so exciting, they’ll tell all of their friends. “We really stress the ability for our patients to get excited about our practice and generate that type of buzz,” Dr. Bellorini said. “That has channeled into hundreds of patient referrals.”
Vigorous staff training and an all-inclusive new patient checklist have helped Dr. Bellorini create positive first impressions that last. Since he opened his doors in December 2008, he has welcomed 800 new patients. “I credit that to his vision and the special things that he does to take care of the patient,” said Rhode Island Patterson Sales Representative Dennis Coit.
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Making A Life Change
Dr. Bellorini owned a successful practice for 18 years in Connecticut before beginning his new adventure in Cape Cod. When he remarried in 2008, he and his wife, Marcy, decided to move to the Cape and start a brand new practice. “It was an exciting opportunity to make a life change,” he said.
Dr. Bellorini worked with the Patterson Dental Connecticut Branch for years, so when he decided to move, he didn’t hesitate to partner with the Patterson Rhode Island Branch, which services the Cape Cod area. “The Patterson folks from Connecticut took such great care of him and that started the process,” said Coit. “It was truly a team effort.”
Locating a space on the Cape for his new practice wasn’t an easy task. The peninsula of Cape Cod is unique for several reasons. First, there are strict regulations for commercial businesses, as well water restrictions, which made it impossible for Dr. Bellorini to set up his practice in certain locations. Also, population on the Cape plummets during the non-tourist winter months – especially farther from the mainland – which can be detrimental to business.
For two years, Dr. Bellorini combed the Cape for the right spot. Coit and Rhode Island Equipment Specialist Joe Hood helped identify potential locations and met with the doctor on the weekends to prepare for his move. With the help of a realtor, Dr. Bellorini found a suite in a medical building in Brewster, Mass. Not only did the office fit his square-footage specifications, its proximity to the mainland would allow him to draw patients from surrounding communities and maintain a consistent patient base year-round.
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