While there are a number of new dentists moving into the Kennewick area, Dr. Anderson continues to set his practice apart through technology. Continuing education courses help him stay abreast of technology developments and he takes part in as many classes as possible each year.

“I don’t do anything the same as I did five years ago. I think it’s important … to look at what we’re doing in dentistry and upgrade if we’re using outdated technology,” Dr. Anderson says. “I think we need to … make sure we’re not providing a substandard level of care.”

“Dr. Anderson really understands the importance of technology and every aspect of it, not only from a better dentistry perspective, but also in terms of building customer relationships,” Brown says. “He uses technology to the full extent of its sales capabilities. He does better treatment planning and his case acceptance has moved up.”

When it comes to building a new practice, Dr. Anderson advocates taking a measured approach. “Start out smaller than you think and let yourself feel the pressure of growth. And don’t skimp on quality.”

Without the support of his Patterson team, and Scottsdale and Mercer partners, Dr. Anderson believes he and his staff would not be experiencing such success today. “Surrounding myself with people who know what they’re doing helps me do what I ­do best. I’m good at dentistry, but … I can’t do excellent dentistry by myself.”