A good dental representative is an often-overlooked resource. I made the decision to partner AADOM with Patterson Dental because they were actively looking for ways to support and educate dental office managers. Today, Patterson has become one of the office manager’s greatest advocates.

Patterson Dental has also become a leading resource within dentistry, offering a full line of HR products to help keep you and your practice in compliance; an absolute must for any good office manager.

Before you begin using social media to promote your practice, ask yourself the following questions developed by Rita Zamora, an authority in social media marketing for dental professionals (dentalrelationshipmarketing.com):

My advice to stay current and sane, is to gather frequently with your peers, either virtually or at in-person networking events. Learn from one another and remember that you are not alone. Ask your Patterson representative about membership in AADOM and begin the sharing!

Heather Colicchio is the founder and president of the American Association of Dental Office Managers (AADOM). Heather has brought her background in business management and her unique skills in professional networking to help drive the success of AADOM, the largest professional organization of dental office managers in the country. She is also the Chief Editor of The Observer, the official news magazine for dental office managers, and serves as executive director for the annual AADOM conference.