Patient education is one of the most important - yet most overlooked - aspects of running a dental practice. Even with the best staff, technology, and equipment in place, a practice will not succeed without a strong patient education strategy.

Fortunately, it only takes CAESY Cloud, an Internet connection, and a computer or mobile device to bring a comprehensive patient education program into your office.

Patterson Dental first introduced CAESY Cloud in 2011, giving dental practices a whole new level of flexibility in patient education. With just an Internet connection, practices can bring patient education videos and illustrations to computers and mobile devices in the front office, operatories, consultation rooms, and anywhere in the office.

“CAESY Cloud opened up a whole new world of possibilities for patient education,” said McKay Ferrell, Patterson Dental creative manager.

Since it was released, dozens of new features and capabilities, and hundreds of multimedia presentations, have been added to CAESY Cloud to enhance patient engagement and case acceptance. “We are constantly evolving CAESY Cloud to provide practices with the most up-to-date patient education tools available,” said Ferrell.

Here are some of the many ways CAESY Cloud can help you achieve your practice goals:

From the waiting room to the dental chair to the consultation room, you have multiple opportunities to educate and market to your patients. With CAESY Cloud, you can create custom video playlists that align with your unique practice marketing goals, whether you’re looking to highlight CEREC digital dentistry, cosmetic procedures, or preventive care. You can also choose from several fun and informative trivia questions to engage patients and increase retention by bookending trivia around topics that matter most to your practice. Playlists are also a great way to save and share your most commonly used videos within the practice, and can be viewed anywhere in the office there’s an Internet connection. “Customers can create rich playlists that will engage their patients on a whole new level,” said Ferrell.

Physical models are a great tool for the dental practice, but they have limitations. With interactive 3D models in CAESY Cloud, you can isolate and show specific areas of the mouth that are relevant to the patient’s condition. A 360 degree view of the anatomy shows patients exactly where the problem is and opens the door to a productive conversation about treatment recommendations.